Beyond the Label: Forget Garish Logos, It’s All About the Frame

What happens when Los Angeles design meets the world’s highest quality materials such as titanium, 18-carat gold, white goold, and the finest Japanese zyl acetates?

Dita.

Passionate about art and driven by vintage styles from the 1950s to 1980s, life-long friends Jeff Solorio and John Jupiter poured their love for design into Dita when they launched the celebrated collection in 1996. Handcrafted in Japan, Dita is an alternative to label-branded eyewear, distinguished by quality, look and fit, so that the frame concentrates on complementing your features and overall style, and not a huge logo overshadowing your face.

Today, Jeff and John are one of the world’s most celebrated eyewear designers, and Dita is the it frame for celebrities and trendsetters from David Beckham and Penelope Cruz to Brad Pitt and Jennifer Lopez. See our collection here, and if you can spot who else sports Dita!

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